Why Republicans need precinct research

Democrat voters are concentrated, geographically and demographically, while Republican voters are dispersed.

The Democrat constituency has for 40 years consisted of lower-income voters, minorities, single women, union households, young adults and anyone receiving a government check.

That's a majority just about anywhere.

Democrats can generate lists of their target voters. (Republicans can try, but without the same precision.)

Democrats can focus on a fraction of the electorate and reap big rewards. (Republicans cannot.)

Democrats can win simply by working their natural majority with the message that hasn't changed since the Carter years: "Vote for us and you'll keep what government gives you." (Republicans are left to reach the better side of a wider audience with an appeal that's not nearly as direct.)

Success demands a clear message that resonates above the negative-media noise, and enough money for blanket coverage ... which for the Republican challenger is just about impossible. Which explains why most lose.

The solution is find your own majority through a system of precinct targeting.

You don't know exactly who your voters are, but with our system you'll learn where most of them live.

"I already have that", we're often told. "Got it from the Republican party." (You have a listing of the Republican "index", which is used by the GOP primarily for get-out-the-vote (GOTV). It's better than nothing but if you're in a D-leaning district, you need to win precincts that usually vote Democrat.)

It works!

Cuyahoga County, Ohio (Cleveland) has an average Republican percent of only 30. Yet we're not too many years removed from the time when three of the five Cleveland-area state Senate seats were held by Republicans. Who used this system in their campaigns.

And with Trump leading the ticket in 2024, the losses in metro areas won't be as serious if the Republican party gets a Republican slate card into the hands of every voter. Trump is polling higher in these solid-D areas than any national Republican since Abraham Lincoln. It would be the folly of the century if the GOP doesn't take advantage of this.